… it is an interesting piece of work that includes many useful figures and tables. … The book describes technological risk and its sources well. … The book provides a brilliant account of the market function and buyer segments. "This book focuses on technology management, taking a decision-making orientation. … the advice given is good." (David Menzies, The Computer Journal, Vol. it will be useful as a text to support an appropriate course. This is a weighty volume with lots of good material and advice, and each chapter is concluded with a set of exercises …. It then moves on to the technology life cycle, identifying and nurturing technologies, acquiring technology to manage and develop, managing risks and concludes with a review of … the future …. "Development of the subject passes through a general introduction …. With a minimum amount of technical terms being used, the presented ideas are fairly clear to readers at large." (Rob Law and Kenith Leung, Information Technology and Tourism Journal, Vol. A major strength of the book is its in-depth discussion of technology cycles, diffusion of innovation, and marketing technologies using a nontechnical approach. "This book … would certainly benefit readers, in general and in particular in the tourism industry, from keeping abreast of the knowledge of marketing and managing rapid technological innovations, and how the innovations are diffused ….
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